for solo founders
Run like a team of ten. Stay a team of one.
The founders pulling ahead aren't working more hours. They've captured how their business runs into a system AI can operate, and reclaimed their week. We teach you to build that system. You own every part of it.
‘Agencies are there to sell the shovels. But who makes the shovels?’
Founder, early cohort
context-core/
sops/
proposal-to-invoice.md
weekly-review.md
offers/
customers/
CLAUDE.md
Proposal to invoice
The whole path from 'yes' to 'paid', out of your head.
AI drafts the proposal from the call notes
Scope confirmed against the offer file
Invoice raised the day work starts
Follow-up sequence runs from this document
e83fd2csop: proposal drafting out of my head5 days ago+26 −0
91ac4d7offers: price the audit properly2 days ago+7 −3
16h
a week reclaimed by founders who systemise
2
people plus AI, where ten used to be hired
0
retainers. You keep everything we build
1
repo holding your entire business
sound familiar
The problems you already know you have.
The business stops when you stop
Every process, price and customer quirk lives in your head. A week off is a week the business holds its breath.
You're still trading time for money
Meanwhile peers are doubling output with AI. The difference isn't talent or hours. It's whether the systems exist for AI to do the work.
You've been burnt by agencies
You paid retainers, they kept the keys, and when you stopped paying, everything stopped working. You're right to be sceptical of anyone selling outcomes you won't own.
‘Agencies are dead. I've been burnt.’
the shift
From being the system to owning one.
Capture the business out of your head and into files. Then AI runs the routine, and you run the business.
- −Every decision routes through you
- −Proposals, follow-ups and admin eat your evenings
- −Knowledge lives in your head and your inbox
- −Growth means hiring before you can afford it
- +Routine decisions run from documented rules
- +AI drafts the proposals, follow-ups and admin from your system
- +Knowledge lives in files, versioned and queryable
- +Growth means adding workflows, not headcount
how it works
Four weeks, on your real business.
Begin with your baseline
Your skills, your offer and how you actually work, captured first. AI works from who you are, not from a blank page.
Capture the business
Your services, pricing, processes and customer knowledge become files. Learn the three operations: save, share, sync.
Put AI on the payroll
The routine work runs through the system: drafts, briefs, follow-ups, reporting. You review and steer instead of typing.
what you walk away with
Yours. Not rented.
A business that runs as code
One repo holding how everything works. Readable by you, queryable by AI, owned by nobody else.
Your hours back
The admin, drafting and hunting that filled your evenings runs through the system. You do the work only you can do.
Skills that compound
You learn the method itself, not a tool subscription. Every week the system gets sharper and so do you.
fair questions
What you're probably thinking.
I don't have time to learn another thing.+
You build on your real work from day one. The first session ships something you needed anyway. The time you invest comes back within the four weeks, not after.
I'm not a developer.+
Neither are most of our graduates. The workflow is three operations: save, share, sync. The code metaphor is how the system stays reliable; you never have to write software.
How is this different from an agency or a course?+
An agency rents you outcomes. A course rents you information. We build with you, train you and hand over. You end with a working system you own and the skills to grow it. No retainer.
What does it cost?+
Pricing depends on the shape of the engagement, so it's a conversation on the call, not a number on a page. What never changes: no subscription, no retainer, and whatever you build is yours.
the next step
Cohorts are running now.
Book 30 minutes with Adam. Bring your business as it actually is, and you'll leave with a map of the system you'd build. Pricing is a conversation on the call, not a page.