for sales teams
Your CRM has the answers. Nobody can get them out.
Years of deals, calls and campaigns are sitting in your CRM and your best rep's head. We teach your team to capture it all into one system AI can query, so every rep sells like your best rep.
‘Give me the founder on a plate, summarised into a two-minute sales pitch.’
Sales Director, first team cohort
context-core/
playbooks/
objection-handling.md
prospect-briefs.md
handovers/
campaigns/
CLAUDE.md
Objection: 'we already have an agency'
The team's best answer, kept current by the reps who use it.
Acknowledge: agencies rent you outcomes
Reframe: we teach you to own the system
Proof: two-minute brief, live, on their prospect
AI drafts the follow-up from this playbook
c41d80aplaybook: capture Dave's agency reframe3 days ago+18 −2
f92be17briefs: two-minute prospect templateyesterday+9 −0
2min
to a personalised brief on any prospect
12yr
of tribal knowledge, captured and queryable
4wk
live cohort, built on your real pipeline
3
operations your reps learn: save, share, sync
sound familiar
The problems you already know you have.
Four systems, no answers
The data exists. It's spread across the CRM, spreadsheets, email threads and someone's memory. So nobody looks, and decisions get made on gut feel.
‘I'm not going to go through four different sets of data.’
Your best rep is a single point of failure
The objection handling, the pricing instincts, the relationships. When they leave, it all leaves with them. Nothing is written down where the team can use it.
Marketing never hears what sales learns
Reps hear the real objections every day. None of it flows back, so the same campaigns keep making the same promises to the wrong people.
the shift
From heads and threads to one queryable system.
The method is simple to say and transformative to run: what your team knows becomes files, the files become a system, and AI answers from the system in your team's language.
- −Prospect research: 40 minutes of tab-hopping before a call
- −New rep ramp-up: six months of shadowing and guessing
- −Objection handling: whatever each rep remembers
- −Campaign learnings: buried in last year's spreadsheet
- +Prospect brief: two minutes, generated from your own system
- +New rep ramp-up: query the playbook, get the team's best answer
- +Objection handling: one living library the whole team improves
- +Campaign learnings: committed, searchable and fed back to marketing
how it works
Four weeks, on your real business.
Your reps learn to drive
No theory. Your team learns three operations (save, share, sync) on your real pipeline, and ships something useful in the first session.
The team's knowledge becomes the system
Playbooks, objection handling, handovers and ICP captured as files AI can query. The knowledge stops living in heads.
The system runs your week
Prospect briefs, follow-ups and pipeline hygiene run through the system. Your reps spend the saved hours selling.
what you walk away with
Yours. Not rented.
One shared sales brain
Every deal, objection and account story in a system the whole team can query. It compounds with every commit.
Reps who can use AI properly
Not prompt tricks. A trained team working from your business's real context, in your voice.
A feedback loop that actually loops
What sales hears reaches marketing as data, not anecdotes. Campaigns get sharper every cycle.
fair questions
What you're probably thinking.
My reps aren't technical.+
They don't need to be. The workflow is three operations: save, share, sync. If your team can use a CRM, they can run this. Our first sales cohorts were built for reps who describe themselves as talkers, not typers.
This sounds like every other AI pitch.+
Most AI pitches give you a tool and wish you luck. We build the missing piece: your business's context, captured so AI actually knows your deals, your customers and your voice. And we build it on your real pipeline from week one, not a demo.
Isn't version control overkill for a sales team?+
The tech stays under the hood. What your team sees is documents that save, share and sync, with a full history of every change. What you get is a system nobody can accidentally destroy.
What happens when the four weeks end?+
You keep everything: the system, the skills and three months of support while it beds in. No retainer, no dependency. That's the point.
the next step
Cohorts are running now.
Book 30 minutes with Adam. Bring your pipeline and your biggest bottleneck, and you'll leave knowing what your team's system would look like. Pricing is part of that conversation.